DEC2019 packworld.com 28 Driving Innovation at Procter & Gamble 36 Admiral Beverage’s Route to Faster Filling 40 Pouch Simpli es Potato, Produce Prep 46 Thermo- formed Paper Cheese Trays Reduce Plastic 48 NFC Smart Packaging Convinces Whisky Connoisseurs Minimize waste • Drive efficiency • Achieve Compliance Contact us at Marketing@markem-imaje.com Introducing a new way of product identification and traceability CoLOS® v6 OFC_PW1219_DigitalEdition.indd 111/21/19 11:42 AM3585 Klöckner Road, Gordonsville, VA 22942 T: +01.540.832.3600 | E: kpainfo@kpfilms.com | W: kpfilms.com #recycled Packaging made from 100% recycled post-consumer PET content that can be recycled again. A sustainability benefit that customers are looking for in today’s retail environment. Make it part of your sustainability story. Untitled-10 111/14/19 10:16 AMVisit an near you! We deliver automated packaging solutions for the demands of today & tomorrow while never losing focus that our customers come first. We are driven by solving problems, providing exceptional value and taking turnkey responsibility. 1.833.4PAXIOM info@paxiom.com OUR BRANDS | WEIGHPACK • COMBISCALE • ENDFLEX • VALTARA • CANAPA paxiom.com LAS VEGAS • MIAMI • MILWAUKEE • MONTREAL • TORONTO • SCHIO, ITALY NEW Untitled-15 111/20/19 11:05 AM28 COVER STORY The Compass Steering P&G Of course packaging is essential to the way P&G goes to market, but packaging is always designed and evaluated in terms of how it meshes with four other key business drivers. 36 Blender Upgrade Boosts Soft Drink Filling Line By adopting Bevcorp’s new MicrO2 system, Admiral Beverage simpli ed deaeration, optimized blending, and sped up both lling and changeovers. 40 Pouch Makes Potato Prep Easy A two-compartment stand-up pouch with some very special features brings the convenience of microwaveability to the fresh potato category. 44 AUTOMATION Gantry Robot Replaces Delta-style When space constraints made it dif cult to use the top-mounted delta-style robot that Nuspark was accustomed to, the rm opted for a compact gantry-style robot in its tray packer. 46 Paper-based Tray for Food REWE Group, one of the biggest retailers in Austria, is offering the premium cheeses in its organic brand Ja! Natürlich on patented paper trays that reduce the use of plastic by 70%. 48 Whisky Producer Makes All Bottles NFC-enabled After a successful test of NFC mobile marketing technology on hang tags for its scotch whisky, Kilchoman Distillery uses NFC-enabled bottle labels for all of its brands globally. 2 PW DEC 2019 VOL 26 NO 12 FEATURES 28 The subject of this year’s View from the Top feature is none other than Procter & Gamble. Shown here left to right are Ken McGuire, Research Fellow; Phil Duncan, Chief Design Of cer; Victor Aguilar, Vice President Corporate Technology Development and Open Innovation; and Kathy Fish, Chief Research, Development, and Innovation Of cer. Season’s Greetings from PMMI Media Group Contents_1219.indd 211/20/19 3:01 PM800.621.4170 | trianglepackage.com VFFS BAGGERS | COMBINATION WEIGHERS | CARTONERS & TRAY LOADERS | ROTARY POUCH FILLER Quick & Easy Change Overs. • Run multiple package styles • Innovative Triangle technology • Industry-leading sanitation • Optional Ultrasonic sealing Less downtime, rugged design, superior service and a tradition of technology for more than 95 years makes Triangle VFFS baggers your choice for value-added packaging machinery. come see us in booth B-5725 Contents_1219.indd 311/20/19 3:02 PM 4 PW DEC 2019 Packaging World® (ISSN # 1073-7367) is a registered trademark of PMMI, The Association for Packaging and Processing Technologies. Packaging World® is published monthly by PMMI with its publishing office, PMMI Media Group, located at 401 N. Michigan Avenue, Suite 300, Chicago, IL 60611; 312.222.1010; Fax: 312.222.1310. Periodicals postage paid at Chicago, IL, and additional mailing offices. 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Mailing List: We make a portion of our mailing list available to reputable firms. If you would prefer that we don’t include your name, please write us at the Chicago, IL address. DEPARTMENTS Connect with us: VIDEO Admiral Beverage filling line upgrade pwgo.to/5341 VIDEO Whisky’s NFC smart packaging pwgo.to/5344 VIDEO Handy potato/ produce pouch pwgo.to/5232 REGISTER Registration is open for PACK EXPO East pwgo.to/5267 packworld.com Lead Off The Legal Side The Big Picture Greener Package Shelf Impact! The Insider Quotables/By the Numbers 26 Emerging Brands 51 Calendar INTERVIEW 18 First Person PRODUCTS 45 Automation Technology 52 Technology ADVERTISING 55 Advertiser Index Connect with a Leaders in Packaging supplier and support packaging education! www.packworld.com/leaders 26 56 EDITORIAL ADVISORY BOARD Aladin Alkhawam Director, Packaging Operations, Par Pharmaceutical Jan Brücklmeier Technical Application Group Packaging Technology Expert, Nestlé David France Packaging Research Fellow, Conagra Foods Patrick Keenan R&D Packaging Engineer, General Mills/Annie’s Organic Snacks Mike Marcinkowski Principal Engineer, Keurig Green Mountain Paul Schaum Chief Operations Officer, Pretzels Inc. David Smith, PhD Principal, David S. Smith & Associates Jasmine Sutherland President, Texas Food Solutions; Vice President, Perfect Fit Meals Robert Weick President, Packaging Business Solutions, LLC Contents_1219.indd 411/20/19 3:02 PMSIMPLER is SMARTER PERFORMANCE, PACKAGED Built in the USA , ID Technology 9000 Series Labelers are simple to use and economical to maintain. And with a lifetime limited warranty*, they’re the team that can handle the most common labeling needs year after year, even in the stickiest of situations. Taste the Performance at IDTechnology.com IDT@ProMachBuilt.com 888-438-3242 5051 N. Sylvania Ave., Suite 405, Ft. Worth, TX 76137 *Contact us for details and restrictions Contents_1219.indd 511/20/19 3:02 PMPackaging World • PMMI Media Group 401 N. Michigan Ave., Suite 300, Chicago, IL 60611 Phone: 312/222-1010 • Fax: 312/222-1310 E-Mail: info@packworld.com • Web: www.packworld.com PMMI The Association for Packaging and Processing Technologies 11911 Freedom Drive, Suite 600, Reston, VA 20190 Phone: 703/243-8555 • Fax: 703/243-8556 • Web: www.pmmi.org Staff at PMMI Media Group can be contacted at info@pmmimediagroup.com EDITORIAL Editor Patrick Reynolds Vice President, Editor Emeritus @Packcentric Managing Editor Anne Marie Mohan Senior Editor @PackagingTrends Vice President, Content and Brand Strategy Content Strategist, Alignment Eric F. Greenberg, Ben Miyares, Sterling Anthony Contributing Editors ART David Bacho Creative Director AUDIENCE & DIGITAL David Newcorn Senior Vice President, Digital and Data Elizabeth Kachoris Senior Director, Digital and Data Jen Krepelka Director, Websites & Digital Design Strategy ADVERTISING Wendy Sawtell Vice President, Sales • wsawtell@pmmimediagroup.com Lara Krieger Production Manager • lkrieger@pmmimediagroup.com Kelly Greeby Director, Client Success Alicia Pettigrew Manager, Product Strategy PMMI MEDIA GROUP Joseph Angel President, Publisher Susan DaMario Director, Marketing Amber Miller Senior Marketing Manager Bea Greany Brand Operations Manager Sarah Loeffler Director, Media Innovation Janet Fabiano Financial Services Manager Lloyd Ferguson Founding Partner Follow us on twitter @PackagingWorld 6 PW DEC 2019 Packaging World is pleased to acknowledge our Editorial Advisory Board members. Their strategic guidance, experience and counsel helps us to continue to provide relevant and forward-looking business information for our audience. Thank you to Packaging World’s Editorial Advisory Board! Aladin Alkhawam Director, Packaging Ops Par Pharmaceutical Jan Brücklmeier Technical Application Group Packaging Technology Expert, Nestlé USA David France Packaging Research Fellow Conagra Foods Patrick Keenan R&D Pkg Engineer General Mills/Annie’s Organic Snacks List current as of October 2019 Mike Marcinkowski Principal Engineer Keurig Green Mountain Paul Schaum Chief Operations Officer Pretzels Inc. Jasmine Sutherland President,Texas Food Solutions and VP, Perfect Fit Meals Robert Weick President, Packaging Business Solutions, LLC David Smith David S. Smith and Assoc. Masthead_1219.indd 611/20/19 9:59 AM7 877.375.2121 I Spee-Dee.com Precision filling, accessible design, tool-less changeovers - that’s the Spee-Dee rotary filling system SIMPLE, SAFE & HYGIENIC FILLED with CONFIDENCE Tuesday with P&G Procter & Gamble has won a slew of packaging awards over the past 18 months or so. In the process of reporting on some of them, I’ve been introduced to a handful of talented P&G designers, chemists, engineers, and marketers, and I was delighted to discover that they were not only accessible but forthcoming, too. So I decided to pitch the idea of P&G being the subject of this year’s View from the Top feature. As you can tell by the cover of this issue and the stories on page 18 and 28, my pitch fell on receptive ears. After some preliminary discussions about what to focus on and whom to interview, we found ourselves barreling down the Indiana interstates headed for the Queen City. Before you could say Herb Tarlek, we had arrived in Cincinnati. Monday evening brought us to the Price Hill West neigh- borhood, where my wife and I visited her old Chicago high school pal and classmate at Cincinnati’s College of Mount St. Joseph on the Ohio. But Tuesday it was all business. My first stop was an appointment with P&G Research Fellow Ken McGuire and Victor Aguilar, Vice President Corporate Technology Development and Open Innovation, at Beckett Ridge Technical Center—or BRTC as the folks at P&G call it. What an amazing place this corporate R&D campus is. From injection and blow molding machines to both blown and cast film lines to a new lab dedicated to exploring how lasers might be used in packaging, the capabilities and resources were most impressive. After my BRTC tour and a quick lunch at a nearby diner, McGuire and I drove downtown to corporate headquarters to meet with Kathy Fish, Chief Research, Development, and Innovation Officer, and Phil Duncan, Chief Design Officer. Both are senior members of P&G’s Global Leadership Council. In a conference room outside the 11th floor executive offices, Fish and Duncan had thoughtfully arranged an assortment of recently developed packages that they felt would capture what P&G has been up to lately on the packaging front. Some of what I saw there is covered in this issue. But I’d need the entire magazine to cover everything they showed, so my apologies to P&G for having to pick and choose a bit. From a packaging journalist’s viewpoint, what I saw in that conference room could only be described as an embarrassment of riches. But here’s the cool thing. It’s not just the corporate chiefs of innovation and design or the packaging geeks at Beckett Ridge who recognize the importance of innovative packaging at P&G. Consider what CEO David Taylor had to say, in his September 5 remarks at a Barclays Investment Bank Conference, about a Mr. Clean package you’ll read about in this issue: “These product innovations were launched with superior packaging upgrades. Clean Freak sprays have a special trigger that can dispense a small spray or a continuous light mist. They can be sprayed upside down to clean hard-to-reach areas and offer sustainability and value through a starter kit and a refill option. Clean Freak has grown the all-purpose cleaning space segment, up 6% post-launch, by offering a superior product in superior packaging communicated in a simple-to-use format. Consumers understand the value and love the sustainable refill model.” Organic sales at P&G grew 5% in fiscal 2019, a “significant improvement,” notes Taylor in the letter to shareholders found in P&G’s Annual Report. What may be even more impressive is that global e-commerce organic sales grew 25% for the year, accounting for about 8% of total sales. That reflects favorably on P&G’s ability to navigate the ongoing upheaval in packaging formats and channels of distribution that was set off when the direct-to-consumer e-commerce model began to flex its muscles. So what can we expect from P&G going forward? Chief Research, Development, and Innovation Officer Fish put it to me this way: “Our challenge is to be really clear about where the world is going. That means recognizing what opportunities technology is opening up so that we can fully seize upon them. With regard to packaging specifically, sustainability and e-commerce are key. But there’s plenty more to it, as the world is changing fast.” My thanks to Ken McGuire for a memorable Tuesday and to all his P&G colleagues who were so generous with their time. PW LEAD OFF reynolds@packworld.com LeadOff_1219.indd 711/20/19 10:40 AMNext >